Owned by International Speedway Corporation and the France family - the same parties that own NASCAR - the Grand American Continental Tire Sports Car Challenge Series races 11 times in 2013, and features some of the world's biggest stars. Grand-Am is the fastest growing series in motorsports worldwide. Racing at legendary tracks like Daytona International Speedway, Road Atlanta, Laguna Seca and Indianapolis Motor Speedway, the Continental Tire Challenge Series races in close proximity to some of the biggest and most important commercial markets in North America.
The Continental Tire Challenge Series features "street-stock" racing machines very much like the cars bought off the showroom floor. The ST class grid is comprised of Acuras, BMW's, Mazda MX5s. RX8s, and, of course, Hondas Civics. Field counts are high in Continental Tire Challenge, with some races topping 90 entries, making for the most intense and competitive racing to be found in North America.
The Continental Tire Challenge Series and its sponsors receive extensive media coverage in the racing and automotive press, and in the daily news media. Television coverage reaches more than 50 million homes in the US alone through Speed Channel, and ratings have been climbing steadily as the series has become recognized for intensely close racing. Sponsors have recognized the value of the series, the teams and drivers as a marketing platform.
The Continental Series is televised on Speed, reaching a large, affluent and diverse audience.